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Region: Seattle

Article 22. Advertising beer and beer-based beverages

1. Advertisements for beer and beer-based beverages shall not:

1) contain the statement that taking beer and beer-based beverages is important for achieving public recognition, professional, sporting or personal success or causes a better physical or emotional state;

2) condemn abstinence from drinking beer and beer-based beverages;

3) contain the statement that that beer and beer-based beverages are harmless or useful for human health;

4) mention that taking beer and beer-based beverages is a way to quench thirst;

5) address minors;

6) use images of people and animals, including those made by means of cartoons (animation).

3. Advertisements of beer and beer-based beverages shall in every case be accompanied by the warning of harm caused by excessive consumption of beer and beer-based beverages. In advertisements, … - at least ten percent of the advertising area (space).

4. Advertising promotional events accompanied by distribution of beer and beer-based beverage samples shall be forbidden in enterprises or places where retail sales of beer and beer-based beverages is not allowed.