Advertising rates

Search ads

	Yandex.Direct
	Yandex.Market

The priority advertising

Yandex.Directory

Display ads

	Home Page		Yandex.Market		Yandex.Timetables
	Yandex.Mail		Yandex.Weather		Yandex.Amenities
	Yandex.News		Yandex.Jobs		Yandex.Auto
	Yandex.Maps and Traffic		Yandex.Afisha and Music		Yandex Mobile
	Yandex.Realty

Media products

	Media and contextual banner		Audience network
	Retargeting network		Real-time bidding in retargeting network and YAN
	Video Network

Other services

Yandex.Catalog

Аttention

1. These prices do not include VAT unless stated otherwise.
2. The minimum order value (unless agreed otherwise) is 21 000 rubles inc. VAT.
3. CPM — the cost per 1000 impressions.
4. Discounts are available for regular customers. Please follow the link to see Yandex discount policy for contextual ads. Please follow the link to see Yandex discount policy for media ads.
5. Any marking that reads “1 week” (“2 weeks”, “4 weeks”) means that the advertising material is shown not earlier than at 00:00 on Monday until not later than at 24:00 the following Sunday (or 2 or 4 weeks later, respectively). Only full-week packages are available.
6. For the purposes of geotargeting definition, the term “Russian regions” shall refer to constituent entities and cities of the Russian Federation for which geotargeting settings are offered.

7. Any suspended order for media advertising may be resumed only when the seasonal rate applicable thereto for the purposes of service cost calculation is in effect.

   Any unspent amount on ordered advertising stopped one week, or more, before any changes in the seasonal rate occurred, may be returned to the advertiser upon its request, unless the advertiser and Yandex enter into a different agreement.

8. If the advertising material conditions do not explicitly specify that the advertising materials are displayed on mobile devices, then these materials might not be shown on locations or services intended for mobile devices.
9. If the procedure of advertising service cost calculation specifies that several rates shall apply, then these rates shall apply one by one (i.e., multiply together).
10. Yandex Sales Unit shall specify for the advertiser the media advertising costs (including the minimum order value, CPM, cost of packages, and value-based scope of services, for the purposes of discount threshold calculation) expressed in the currency of the contract (if different from the one used in the current price list) when the advertising is being ordered or booked. An appropriate invoice / order shall specify the cost of any ordered media ad services expressed in the currency of the contract.

11. Media ads with limited geotargeting (Ukraine or Kazakhstan)

    For the purposes of media advertising with limited geotargeting (Ukraine or Kazakhstan), the size and some other conditions relating to media ads available online on the following free-access pages shall apply:

    • http://advertising.yandex.ua/price.xml - conditions for media advertising with geotargeting limited to Ukraine;

      http://advertising.yandex.ua/price/discount/media.xml - discount conditions for media ads with geotargeting limited to Ukraine;

    • http://advertising.yandex.kz/price.xml - conditions for media advertising with geotargeting limited to Kazakhstan;

      http://advertising.yandex.kz/price/discount/media.xml - discount conditions for media ads with geotargeting limited to Kazakhstan.

    In this case, the Sales Unit shall specify for the advertiser the cost of media advertising with geotargeting limited to Ukraine or Kazakhstan (including the minimum order value, CPM, cost of packages, and value-based scope of services, for the purposes of discount threshold calculation) expressed in the currency of the contract (if different from the one specified on the above pages) when the advertising is being ordered or booked. An appropriate invoice / order shall specify the cost of ordered media ad services with geotargeting is limited to Ukraine or Kazakhstan expressed in the currency of the contract.

When preparing ad materials we recommend you follow the guidelines listed in the document entitled “General Terms and Conditions. Advertising Requirements” Otherwise your ad may be rejected.

All ad materials conforming to laws and Yandex Advertising Material Requirements must be submitted no later than 2 working days before the launch of the campaign, unless stated otherwise.