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Yandex.Auto

Display ads

Learn more about advertising on Yandex.Auto

Table 1
Placement region Ad Size (pixels) CPM (rubles) Minimum order (thousand)
Nationwide (Russia) 728х90 480 300
Moscow 728х90 480 200
Saint Petersburg 728х90 420 100
Russian regions (excluding Moscow and Saint Petersburg) 728х90 360 100

1. Dynamic placement.

Table 2
Package Ad Size (pixels) Impressions (thousands) CPM (rubles) Price (rubles) Length of Placement
"Nationwide" 728х90 1 000 420 420 000 1 week
1 700 360 612 000 1 week

1. Dynamic placement.

2. Targeting on Russia.

When using socio-demographic targeting on ads placed on the Yandex.Auto service, the following premiums are applied.

  • 1,25 when targeting “Gender”

  • 1,50 when targeting “Gender and Age”

  • 1,75 when targeting “Gender, age and income level”

For more information on purchasing a package please contact the customer relations department of Internet Media House (IMHO VI) on +7 (495) 980-7110, e-mail: or the Yandex sales department: +7 (495) 739-2222.

Table 3
Placement region Ad Size (pixels) CPM (rubles) Minimum order (thousand)
“Model sheet” 91x37 120 350

1. Dynamic placement.

2. Targeting on Russia.

Monthly rates

Month Rate Month Rate Month Rate Month Rate
January -40% April 0% July 0% October +40%
February -30% May 0% August 0% November +40%
March 0% June 0% September +40% December +40%

These rates do not apply to annual packages.

Аttention

  1. These prices do not include VAT unless states otherwise.
  2. The minimum order value (unless stated otherwise) is 21 000 rubles inc. VAT.
  3. CPM – the cost per 1000 impressions.
  4. Discounts are available for regular customers. Please follow the links to see Yandex discount policy for contextual and media ads.
  5. 1 week" ("2 weeks", "4 weeks") means that the advertising material is shown from 00:00 on Monday until 24:00 the following Sunday (2 or 4 weeks later). Only full-week packages are available.

When preparing ad materials we recommend you follow the guidelines on the "Advertising material requirements" page. Otherwise your ad may be rejected.

All ad materials conforming to the "Advertising material requirements" must be submitted no later than 2 working days before the launch of the campaign, unless stated otherwise.

+7 495 739-22-22 (Moscow)

 

Discounts

on display advertising