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Contextual banner ads

Display ads

Learn more about Contextual banner

Ad format (pixels) CPM(rubles)
200х300 / 240х400 750

1. Geotargeting available.

2. Banners are sold in blocks of 1000 impressions.

3. Advertisers can add/edit the list of keywords used to generate impressions or use pre-prepared keyword packages or phrases (category-based query groups).

4. The following two formats are used for impressions:

  • 200x300 pixels to the right of the search results and on Yandex other services.

  • 240x400 pixels on the Yandex Advertising Network (a 200x300 pixel banner may be used).

5. The minimum order size depends on which region the ads will be shown. The minimum order size with Moscow targeting is 50 000 impressions. The minimum order size with Saint Petersburg targeting is 20 000 impressions. The minimum order size with targeting on other Russian regions of CIS countries is 10 000 impressions.

6. Seasonal rates do not apply to this service.

Bulk packages

“Auto” (car showrooms, manufacturers, dealers and distributors, car services)
Category/package Ad Size (pixels) Package (impressions) CPM (rubles) Price (rubles) Length of Placement
“Standard class” 200х300 3 000 000 500 1 500 000 4 weeks
“Premium class” 200х300 3 000 000 500 1 500 000 4 weeks
“Economy class” 200х300 3 000 000 500 1 500 000 4 weeks

“Telecoms” (mobile operators, internet providers, VOIP operators)
Category/package Ad Size (pixels) Package (impressions) CPM (rubles) Price (rubles) Length of Placement
“Mobile service” 200х300 3 000 000 300 900 000 4 weeks
“Internet access” 200х300 3 000 000 300 900 000 4 weeks
“Tourism” (tour operators, tour agencies, online reservation, ticket sales and hotel systems )
Category/package Ad Size (pixels) Package (impressions) CPM (rubles) Price (rubles) Length of Placement
“Europe” 200х300 2 000 000 400 800 000 4 weeks
“Asia+Africa” 200х300 2 000 000 400 800 000 4 weeks
“Russia+CIS” 200х300 2 000 000 400 800 000 4 weeks
“Flights and Train tickets” 200х300 2 000 000 400 800 000 4 weeks
“General Tourism” 200х300 2 000 000 400 800 000 4 weeks
“Electronics and IT” (manufacturers and electronics stores: photo, video, telephones, computers etc.)
Category/package Ad Size (pixels) Package (impressions) CPM (rubles) Price (rubles) Length of Placement
“Mobile phones” 200х300 1 800 000 500 900 000 4 weeks
“Household appliances” 200х300 1 800 000 500 900 000 4 weeks
“Office equipment and accessories” 200х300 1 800 000 500 900 000 4 weeks
“Finance” (financial Services)
Category/package Ad Size (pixels) Package (impressions) CPM (rubles) Price (rubles) Length of Placement
“Finance” 200х300 3 000 000 400 1 200 000 4 weeks
“Games, entertainment, festivals” (film companies, producers and distributors of movies, online video services, offline entertainment and leisure: cinemas, restaurants, concerts, exhibitions, etc.)
Category/package Ad Size (pixels) Package (impressions) CPM (rubles) Price (rubles) Length of Placement
“Online” 200х300 2 000 000 200 400 000 4 weeks
“Offline” 200х300 2 500 000 200 400 000 4 weeks
“Pregnancy and childbirth” (producers of goods and stores for children and pregnant women: diapers, baby food, toys, pharmacists, equipment for mothers and babies, etc.)
Category/package Ad Size (pixels) Package (impressions) CPM (rubles) Price (rubles) Length of Placement
“Pregnancy and childbirth” 200х300 3 500 000 300 1 050 000 4 weeks

1. Geotargeting on Russia (other countries or Russian regions cannot be selected).

2. Banners can only be bought as whole packages.

3. Banners can only be displayed using the keywords provided for each package listed here. Advertisers cannot add/amend these lists.

4. Ads are 200x300 pixels in size an are displayed to the right of the Yandex search results page.

5. Seasonal rates do not apply to this service.

*Bulk packages are compiled based on the most popular user search queries for which ad materials are displayed. The list of keywords for each group is updated if new groups of popular keywords appear.

Аttention

  1. These prices do not include VAT unless states otherwise.
  2. The minimum order value (unless stated otherwise) is 21 000 rubles inc. VAT.
  3. CPM – the cost per 1000 impressions.
  4. Discounts are available for regular customers. Please follow the links to see Yandex discount policy for contextual and media ads.
  5. 1 week" ("2 weeks", "4 weeks") means that the advertising material is shown from 00:00 on Monday until 24:00 the following Sunday (2 or 4 weeks later). Only full-week packages are available.

When preparing ad materials we recommend you follow the guidelines on the "Advertising material requirements" page. Otherwise your ad may be rejected.

All ad materials conforming to the "Advertising material requirements" must be submitted no later than 2 working days before the launch of the campaign, unless stated otherwise.

+7 495 739-22-22 (Moscow)

 

Discounts

on display advertising