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Yandex.Maps and Yandex.Traffic

Display ads

Learn more about advertising on Yandex.Maps and Traffic

Position Ad Size (pixels) CPM (rubles)
All pages 240x400 400

1. Geotargeting available.

2. Minimum order: 500 000 impressions (when targeting Russia, Moscow/Moscow Region or without targeting), 100 000 (when targeting Saint Petersburg and other regions in Russia).

When using socio-demographic targeting on ads placed on the Yandex.Maps and Yandex.Traffic service, the following premiums are applied.

  • 1,25 when targeting “Gender”

  • 1,50 when targeting “Gender and Age”

  • 1,75 when targeting “Gender, age and income level”

Monthly rates

Month Rate Month Rate Month Rate Month Rate
January -40% April 0% July 0% October +40%
February -30% May 0% August 0% November +40%
March 0% June 0% September +40% December +40%

These rates do not apply to annual packages.

Аttention

  1. These prices do not include VAT unless states otherwise.
  2. The minimum order value (unless stated otherwise) is 21 000 rubles inc. VAT.
  3. CPM – the cost per 1000 impressions.
  4. Discounts are available for regular customers. Please follow the links to see Yandex discount policy for contextual and media ads.
  5. 1 week" ("2 weeks", "4 weeks") means that the advertising material is shown from 00:00 on Monday until 24:00 the following Sunday (2 or 4 weeks later). Only full-week packages are available.

When preparing ad materials we recommend you follow the guidelines on the "Advertising material requirements" page. Otherwise your ad may be rejected.

All ad materials conforming to the "Advertising material requirements" must be submitted no later than 2 working days before the launch of the campaign, unless stated otherwise.

+7 495 739-22-22 (Moscow)

 

Discounts

on display advertising