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Yandex Mobile

Display ads

Learn more about advertising on Yandex Mobile

Table 1
Position Ad Size (pixels) Impressions (thousands) CPM (rubles) Price (rubles) Length of Placement
Banner on m.yandex.ru (“1/4 weekly audience” package) 220x50 and 320х67 4 000 60 240 000 1 week
Banner on m.yandex.ru (“1/2 weekly audience” package) 220x50 and 320х67 9 000 50 450 000 1 week
Banner on m.yandex.ru (“Weekly audience” package) 220x50 and 320х67 9 000 40 600 000 2 weeks

1. Seasonal rates do not apply to this service.

Table 2
Position Ad Size (pixels) CPM (rubles) Minimum order (thousand impressions)
Banner on m.yandex.ru (settings — “mobile operator”) 220x50 and 320х67 100 1 800
Banner on m.yandex.ru (settings — “mobile manufacturer”) 220x50 and 320х67 100 650
Banner on m.yandex.ru (settings — “operating system”) 220x50 and 320х67 300 750

1. The “mobile operator” setting only displays ads to subscribers of particular operators.

2. The “mobile manufacturer” setting only displays ads to users of particular cell phone manufacturers.

3. The “operating system” setting only displays ads to users with particular mobile operating systems.

4. 320х67 pixel banners are displayed on touch screen mobile devices (222x50 resolution banners will be displayed on all other devices).

5. Advertisers must provide ad materials (banners) in two formats (320x67 pixels and 220x50 pixels).

6. Dynamic placement.

7. The “1/4 weekly audience”, “1/2 weekly audience” and “Weekly audience” packages contain the following restrictions on impressions: RF=3 per week.

8. Seasonal rates do not apply to this service.

9. The advertiser’s site must be optimized for use on mobile devices.

Аttention

  1. These prices do not include VAT unless states otherwise.
  2. The minimum order value (unless stated otherwise) is 21 000 rubles inc. VAT.
  3. CPM – the cost per 1000 impressions.
  4. Discounts are available for regular customers. Please follow the links to see Yandex discount policy for contextual and media ads.
  5. 1 week" ("2 weeks", "4 weeks") means that the advertising material is shown from 00:00 on Monday until 24:00 the following Sunday (2 or 4 weeks later). Only full-week packages are available.

When preparing ad materials we recommend you follow the guidelines on the "Advertising material requirements" page. Otherwise your ad may be rejected.

All ad materials conforming to the "Advertising material requirements" must be submitted no later than 2 working days before the launch of the campaign, unless stated otherwise.

+7 495 739-22-22 (Moscow)