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Yandex.News

Display ads

Learn more about advertising on Yandex.News

Table 1
Package Ad Size (pixels) Impressions (thousands) CPM (rubles) Price (rubles) Length of Placement
"Moscow" 240х400 1 700 340 578 000 1 week

1. Dynamic placement.

2. Ads can be placed on all pages of Yandex.News (excluding quotations and press-portraits).

3. Geotargeting: Moscow.
Table 2
Package Ad Size (pixels) CPM (rubles) Minimum order (thousand impressions)
“Saint Petersburg” 240х400 240 125
“Russia” 240х400 340 600
“Russian regions” 240х400 200 125

1. Dynamic placement.

2. Ads can be placed on all pages of Yandex.News (excluding quotations and press-portraits).

3. Geotargeting: Saint Petersburg, Russia, Russian regions (excluding Moscow and Saint Petersburg).
Table 3
Package Ad Size (pixels) Impressions (thousands) CPM (rubles) Price (rubles) Length of Placement
“Nationwide” 240х400 2 000 240 480 000 1 week
“Nationwide” 240х400 3 500 200 700 000 1 week

1. Dynamic placement.

2. Ads can be placed on all pages of Yandex.News (excluding quotations and press-portraits).

When using socio-demographic targeting on ads placed on the Yandex.Mail service, the following premiums are applied.

  • 1,25 when targeting “Gender”

  • 1,50 when targeting “Gender and Age”

  • 1,75 when targeting “Gender, age and income level”

For more information on purchasing a package please contact the customer relations department of Internet Media House (IMHO VI) on +7 (495) 980-7110, e-mail: or the Yandex sales department: +7 (495) 739-2222.
Table 4
Placement Page Ad Size (pixels) Price (rubles) Length of Placement
“Quotations” 240х300 200 000 1 week

1. Static placement.

Monthly rates

Monthly rates

Month Rate Month Rate Month Rate Month Rate
January -40% April 0% July 0% October +40%
February -30% May 0% August 0% November +40%
March 0% June 0% September +40% December +40%

These rates do not apply to annual packages.

Аttention

  1. These prices do not include VAT unless states otherwise.
  2. The minimum order value (unless stated otherwise) is 21 000 rubles inc. VAT.
  3. CPM – the cost per 1000 impressions.
  4. Discounts are available for regular customers. Please follow the links to see Yandex discount policy for contextual and media ads.
  5. 1 week" ("2 weeks", "4 weeks") means that the advertising material is shown from 00:00 on Monday until 24:00 the following Sunday (2 or 4 weeks later). Only full-week packages are available.

When preparing ad materials we recommend you follow the guidelines on the "Advertising material requirements" page. Otherwise your ad may be rejected.

All ad materials conforming to the "Advertising material requirements" must be submitted no later than 2 working days before the launch of the campaign, unless stated otherwise.

+7 495 739-22-22 (Moscow)

 

Discounts

on display advertising