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Portal network No. 2 (Video Banner)

Display ads

Learn more about Portal network No. 2 (Video Banner).

Table 1
Media platform Ad format: banner (pixel size) CPM (rubles, VAT exclusive)
Yandex Media Network 240×400, 300×300, 300×250 220

1. Dynamic placement. Frequency may be configured as agreed upon with the advertiser. The maximum period for setting frequency will be 14 days.

2. For the purposes of providing services the advertiser shall provide advertising materials (banners) of all sizes listed in Table 1.

3. Configuration options:

   a. Social and age targeting

   b. Geotargeting

   c. Audience interests

4. The maximum of two targeting configuration options specified in Clause 3 above may be applied at the same time, one of them being a geographical one.

5. No seasonal rates apply.

Аttention

1. These prices do not include Swiss VAT (8%) unless stated otherwise.

2. The minimum order value (unless agreed otherwise) is

  • 1200 USD

  • 1000 EUR

  • 1200 CHF

3. CPM stands for cost per 1000 impressions.

4. Any note that reads ‘1 day’ means that delivery of the advertising material starts at 00:00 and finishes in 24 hours or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.

5. Any note that reads ‘1 week’ (‘2 weeks’, ‘4 weeks’) means that the advertising material is delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.

6. For the purposes of geotargeting, the term ‘Russian regions’ shall refer to constituent entities of the Russian Federation, as well as to the cities of the Russian Federation to which geotargeting setting is applicable. If Moscow is specified as the target region for display advertising, ads shall also be delivered in the Moscow Region. If St. Petersburg is specified as the target region for display advertising, ads shall also be delivered in the Leningrad Region.

7. If conditions of advertising material delivery do not explicitly specify that advertising materials be delivered to mobile devices, these materials might not be delivered to placements adapted specifically for mobile services.

8. If the procedure for advertising service cost calculation specifies that several rates shall apply, these rates shall apply one by one (i.e. multiplied by one another).

9. Any suspended order for display advertising may be resumed only when the seasonal rate which was applied thereto for the purposes of service cost calculation is in effect.

10. Any unspent amount of the payment for the delivery of the advertising material which had stopped running one week or more before any changes in the seasonal rate occurred may be refunded to the advertiser upon request, unless the advertiser and Yandex enter into different agreement.

11. In case the price for display advertising services according to the services agreements is stated in the currency other than USD, EUR, CHF (Russian ruble, hryvna), such price shall be converted into the respective currency at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order.

12. While rendering the services of delivering display ads, the following settings can be applied (if that is explicitly stated in a specific clause of the Resolution):

  • Demographic targeting: ‘gender’, ‘gender and age’, ‘gender, age, and income’.

  • Behavioural retargeting:

    — Delivering advertising materials to users who have visited one of the advertiser’s sites specified when ordering the services (the target users are determined via a Metrica counter code installed on the advertiser’s web sites, hereafter referred to as “the Yandex code”). This targeting can only be set if the number of unique visitors to the advertiser’s site for the past 30 (thirty) days before the intended campaign start date has been no less than 50 000 (fifty thousand).

    — Behavioural retargeting from the Yandex’s services – the ads will be delivered to users who have already visited some sections of the Yandex’s services: Market, Auto, Realty, News. The advertiser’s selection of sections is subject to an agreement with Yandex. This targeting can only be set if for the last 30 (thirty) days before the intended campaign start date the number of users who demonstrate target behaviour has been no less than 50 000 (fifty thousand).

  • Search retargeting – targeting users based on the search terms they used; this setting is provided on an on demand basis. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.

  • Audience interests – targeting a specific audience based on particular interests list; this setting is provided on an on demand basis. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.

  • Light TV viewers – ads will be delivered to users who are determined by Yandex as the target group (light TV viewers – watch TV less than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.

  • Heavy TV viewers – ads will be delivered to users who are determined by Yandex as the target group (heavy TV viewers – watch TV more than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.

  • Look-alike – ads will be delivered to users who demonstrate behaviour which is similar to that of those who have already visited the advertiser’s web sites specified when ordering services (such users are determined via Metrica counter installed on the advertiser’s web sites). This setting can only be applied if for the last 30 (thirty) days before the intended campaign start date the number of users who exhibit target behaviour has been no less than 10 000 (ten thousand).

13. Custom audience targeting on the advertiser’s demand. Yandex does not guarantee the application of this setting; the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.

14. Yandex Media Network – Yandex’s services employed to deliver advertising materials to Portal networks, including but not limited to: Mail, Maps, Traffic, Metro Map, Market, News, Weather, Afisha, Music, Auto, Auto.ru, Timetables, Air Ticket, Realty, Jobs, Movies, Search, Fotki, Video, City, Disk, TV Programme, Blogs, Catalogue. This is a sample list – Yandex Media Network can contain any of the Yandex’s services. Still, Yandex does not guarantee delivery of all the advertising materials in the formats specified in the description of an individual Portal network at all the services described above. The advertising materials shall be delivered in the formats specified for an individual service in the Yandex Media Network.

15. If the conditions of advertising material placement do not explicitly specify otherwise, geotargeting shall apply to the whole territory of the Russian Federation.

16. The services of display advertising placement shall be rendered in compliance with the terms and conditions set out in the document ‘Procedure for placement of display advertising materials on Yandex internet display places’ published in the public domain in the Internet at: http://legal.yandex.com/display_procedure_ch/.

When preparing ad materials we recommend you follow the guidelines listed in the document entitled “General Terms and Conditions. Advertising Requirements” Otherwise your ad may be rejected.

All ad materials conforming to laws and Yandex Advertising Material Requirements must be submitted no later than 2 working days before the launch of the campaign, unless stated otherwise.

+7 495 739-22-22 (Moscow)