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Yandex Russian internet segment and user research

Research

Summer Holidays on Yandex Search

(Survey of traveling preferences of the Yandex Search users)

Highlights:

  • In summer, the daily number of travel-related search queries on Yandex exceeds 1.5m, three times the number compared with last spring;

  • Turkey remains the most popular country in travel-related search queries, with users asking about this country three times more often as about the second most popular country, Bulgaria;

  • Approximately half of all search queries about traveling to Turkey are about hotels.

Full text: PDF, 620 KB or HTML

Search Patterns of Web Users in Russia’s Regions (Summer 2010)

(Information bulletin based on data from Yandex Search describing search patterns of web users in the ten largest cities of Russia: Khabarovsk, Novosibirsk, Omsk, Ekaterinburg, Samara, Nizhny Novgorod, Rostov-on-Don, Voronezh, Saint Petersburg and Moscow).

Highlights:

  • Web users living in the ten largest cities of Russia are responsible for 45% of all search queries on Yandex. Every day they make 8.7m search sessions that in total last one hundred years;

  • On any given day, a searcher using Yandex Search makes on average 6-7 queries within two or three search sessions. In 55% cases it takes just one search query to find what a user is looking for;

  • Unique queries, those that appear only once per day, are the most numerous of all search queries processed by Yandex. The higher is the number of web users in a city, the lower is the percentage of unique queries;

  • About 7% of search queries on Yandex feature the name of a city. Most frequently, web users ask about the city where they live;

  • Web users in Saint Petersburg, Omsk and Khabarovsk search more than the average Russian user in the evening, while users living in Nizhny Novgorod, Rostov-on-Don and Voronezh search more then average in the morning.

Download the full information bulletin (PDF, 3 MB)

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