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August 31, 2015 Starting September 1 — a new auction system and ranking on search, and automatic bid optimization on content sites.

August 28, 2015 New Auction and Ranking in Yandex.Direct.

August 12, 2015 Cancelling Cumulative Discounts in Yandex.Direct.

August 5, 2015 New banner formats for the Mobile Home Page.

July 31, 2015 Interactive elements in video ads provide new level of engagement.

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Advertising on Yandex

In Russia over 76 million people used the Internet in 2015 comprising 65% of the total population according to Public opinion foundation which defines internet users as those using the internet from any device (including mobile phones). The Internet is a powerful channel in Russia for advertising goods and services while promoting youre brand or reaching your end buyer via contextual advertising.

Yandex, a Russian search engine (also operating in Turkey, Ukraine, Belarus and Kazakhstan) has an search market share for July 2015 of 57%.

Yandex offers advertisers a sophisticated service for placing text ads on both its search result pages and millions of pages on its advertising network, in total showing ads to over 60 million people daily. The Yandex.Direct Advertising Network covers various business spheres, from construction to banking, and diverse areas of interest. Yandex.Direct allows for targeting by location (down to city level) and by timing for ad exposure, along with thematic and behavioral targeting on partner sites.

Yandex also offers display ad placement on the pages of its most popular services, such as Mail, News, Weather, Traffic, Market etc, as well as on the Home Page — a single placement that will bring you 16 million unique views daily!

Yandex has English-speaking professionals who can advise you on the most effective campaign strategy for your business and help you set-up the process that brings potential customers to your site. An English-language log-in system is available that lets you monitor the campaign in real time. It enables you to track visitors, expenditure and set up goals.

Online campaigns with Yandex are perfect for a sales-push to a specific audience or for company branding. If you are looking to make boost your sales and company recognition in Russia, Yandex is the answer!

+1 617 398 7870 (United States)
+7 495 739-22-22 (Moscow)

 

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