Yandex advertising technology news
Sometimes, the data on app installations in Yandex Direct and your tracker may not match. This guide delves into five common reasons behind such discrepancies. By addressing the reasons, you can more accurately assess the effectiveness of your ad purchases.
We’re excited to introduce new premium ad formats now available for placement in Yandex Geoservices in Turkey. The formats are designed to provide your brand with a competitive edge in today’s digital landscape, by increasing engagement and complementing the existing range of ad formats.
As of November 2023, Telegram adsβ in Yandex Direct has graduated from closed beta. Today, ads are displayed on over 4500 channels connected to the Yandex Advertising Network and are viewed by Telegram Premium subscribers, besides other users. We’ll talk about a few features recently introduced to Telegram ads.
The “Maximize clicks with manual bids” strategy will gradually be disabled in campaigns with impressions in the Yandex Advertising Network, as well as in Yandex Search and YAN. Only the “Maximize conversions” and “Maximize clicks” strategies will remain available. We’ll explain how this will look and what strategy you should choose.
Yandex Advertising Network introduces Yandex Mobile Ads SDK 7, a new version of SDK for app monetization, providing publishers with even more opportunities to increase advertising revenue.
Retargeting is a way to engage with users who have already interacted with your app. It’s a great way to attract this particular audience and motivate them to stay active.
Check out these step-by-step instructions on what to do when launching a retargeting campaign for App Campaigns in Yandex Direct.
Spotlighting updated settings for dynamic ads, changes to the advanced preview, and new data you can now find in the statistics.
We’re launching beta testing of the tool for managing direct placements in Telegram channels via Adfox. The new solution is available to all partners and Telegram channels regardless of the Yandex Advertising Network moderation results, content language, number of followers, or creation date.
Learn how to set up these ads and analyze statistics
Yandex Prebid Adapter now supports Topics API. With this innovative upgrade, web publishers got the capabilities to thrive when major browsers complete the phasing out of third-party cookies in an attempt to better protect user privacy.
Predictions based on statistics have long been successfully utilized in the business world. However, the development of machine learning technologies and data-driven solutions has opened new avenues in this field. Modern predictive models allow businesses to accurately forecast user behavior as well as the likelihood of certain actions and events, making them a valuable technology in many areas, including marketing.
The model will help analyze the performance of external demand-side platforms (DSPs) and send them only the most relevant ad requests.
As mobile devices become more and more prevalent, so does mobile app fraud. The increasing complexity of mobile devices also makes it harder to detect fake installs, clicks and impressions. How can advertisers protect themselves from losing money to fraud?
We’re sharing insights on how the closed testing stage went, what new features are now available, and what the first advertisers are saying about the results.
That means app owners can analyze mobile traffic more accurately and evaluate the true impact placements have.
Now experts can solve performance tasks in one campaign in an integrated way.
Happy to share details on how the second phase of the auto-targeting update will go for text-graphic campaigns on Search created before September 28, 2023.
Yandex Direct library helps to work with minus-phrases more conveniently. Previously, you can create a set of minus-phrases that are frequently used and apply it to several groups at once. Now you can do it for campaigns as well.
Easy Monetization partners with BIGO Ads, a new ad network, to boost ad competition and expand monetization opportunities for publishers.
You can use mobile app ads in Yandex to reach the multi-million Search and Yandex Advertising Network audience, driving profitability for your app. To get the best results possible, follow our recommendations when setting up campaigns.