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Portal network No. 2 (Video Banner)

Display ads

Learn more about Portal network No. 2 (Video Banner).

Table 1
Media platform Ad format: banner (pixel size) CPM (rubles, VAT exclusive)
Yandex Media Network 240×400, 300×300, 300×250 220
  1. Ads on rotation. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.

  2. For the purposes of providing the services, the advertiser shall provide advertising materials (banners) in all formats listed in Table 1.

  3. Available options:

       a. Demographic targeting

       b. Geotargeting

       c. Audience interests

  4. Maximum two targeting options specified in cl. 3 above may be applied at the same time, one of them being a geographic one.

  5. When calculating the cost of services, no seasonal rate applies.

  6. Advertising materials shall also meet the requirements stated in the “Portal Network No. 2 (Video Network). Display ads” available in the Internet at: https://advertising.yandex.com/product/media/video.xml

Аttention

1. These prices do not include Swiss VAT (8%) unless stated otherwise.

2. The minimum order value (unless agreed otherwise) is

  • 1200 USD

  • 1000 EUR

  • 1200 CHF

3. CPM stands for cost per 1000 impressions.

4. Any note that reads ‘1 day’ means that delivery of the advertising material starts at 00:00 and finishes in 24 hours or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.

5. Any note that reads ‘1 week’ (‘2 weeks’, ‘4 weeks’) means that the advertising material is delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.

6. For the purposes of geotargeting, the term ‘Russian regions’ shall refer to constituent entities of the Russian Federation, as well as to the cities of the Russian Federation to which geotargeting setting is applicable. If Moscow is specified as the target region for display advertising, — ads shall also be delivered in the Moscow Region. If St. Petersburg is specified as the target region for display advertising, ads shall also be delivered in the Leningrad Region.

7. If conditions of advertising material delivery do not explicitly specify that advertising materials be delivered to mobile devices, these materials might not be delivered to placements adapted specifically for mobile services.

8. If the procedure for advertising service cost calculation specifies that several rates shall apply, these rates shall apply one by one (i.e. multiplied by one another).

9. Any suspended order for display advertising may be resumed only when the seasonal rate which was applied thereto for the purposes of service cost calculation is in effect.

10. Any unspent amount of the payment for the delivery of the advertising material which had stopped running one week or more before any changes in the seasonal rate occurred may be refunded to the advertiser upon request, unless the advertiser and Yandex enter into different agreement.

11. In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF currency (rubles, hryvna), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order.

12. While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause of the Resolution):

  • Demographic targeting: ‘gender’, ‘gender and age’, ‘gender, age, and income’.

  • Behavioural retargeting:

    — Delivering advertising materials to users who have visited one of the advertiser’s sites specified when ordering the services (the target users are determined via a Metrica counter code installed on the advertiser’s web sites, hereafter referred to as ‘the Yandex code’). This targeting can only be set if the number of unique visitors to the advertiser’s site for the past 30 (thirty) days before the intended campaign start date has been no less than 50 000 (fifty thousand).

    — Behavioural retargeting from the Yandex’s services — the ads will be delivered to users who have already visited some sections of the Yandex’s services: Market, Auto, Realty, News. The advertiser’s selection of sections is subject to an agreement with Yandex. This targeting can only be set if for the last 30 (thirty) days before the intended campaign start date the number of users who demonstrate target behaviour has been no less than 50 000 (fifty thousand).

  • Search retargeting — targeting users based on the search terms they used; this setting is provided on request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.

  • Audience interests — targeting a specific audience based on particular interests list; this setting is provided on an on demand basis. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.

  • Light TV viewers — ads will be delivered to users who are determined by Yandex as the target group (light TV viewers — watch TV less than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.

  • Heavy TV viewers — ads will be delivered to users who are determined by Yandex as the target group (heavy TV viewers — watch TV more than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.

  • Look-alike — ads will be delivered to users who demonstrate behaviour which is similar to that of those who have already visited the advertiser’s web sites specified when ordering services (such users are determined via Metrica counter installed on the advertiser’s web sites). This setting can only be applied if for the last 30 (thirty) days before the intended campaign start date the number of users who exhibit target behaviour has been no less than 10 000 (ten thousand).

  • Targeting by categories of users upon the advertiser’s request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.

  • Content themes — a condition for display of advertising materials enabling display of advertising materials to users who, according to Yandex, visit web pages in the Internet with a certain content. The target group is determined by Yandex via analysis of user behaviour in the Internet associated with visiting website pages in the Internet having similar content (female content (melodramas, dramas, female shows, etc.), male content (action movies, thrillers, sport, etc.), children's content (animated cartoons, children's songs, etc.), family content (comedies, family shows, etc.).

  • Settings applicable only to display advertising materials on mobile devices and/or mobile applications (if applicable):

    — Local geographic targeting — advertising materials are displayed to users whose geographical location within a city/region is specified by the advertiser.

    — Mobile operators — advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format).

    — Operating systems — advertising materials are displayed only on smartphones, phones and tablets with certain operating systems; advertising materials are displayed provided that such devices can display advertising materials in the relevant format.

    — Mobile device manufactures — advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format).

    — Connection type — advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet);

    — Device type — advertising materials are displayed on smartphones and telephones or tablets at the advertiser's option

    — The setting of banner display to potential users of the advertiser's mobile applications is available. Such users shall be identified by Yandex automatically using the Crypt technology (https://yandex.com/company/technologies/crypta/) based on the analysis of their Internet behavior.

13. Custom audience targeting — a condition for display of advertising materials enabling display of ads to users who, according to Yandex, belong to the target group of audience segments that are based on heuristic user behavior patterns and determined by the advertiser as target ones for a specific task. The target group is determined by Yandex via online behaviour analysis using Crypta technology.

14. Targeting by weather parameters automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively

15. Targeting by temperature parameters automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.

16. Yandex Media Network — Yandex’s services employed to deliver advertising materials to Portal networks, including but not limited to: Mail, Maps, Traffic, Metro Map, Market, News, Weather, Afisha, Music, Auto, Auto.ru, Timetables, Flights, Realty, Jobs, KinoPoisk, Fotki, Video, City, Disk, TV Programme, Blogs, Catalogue. This is a sample list — Yandex Media Network can contain any of the Yandex’s services. Still, Yandex does not guarantee delivery of all the advertising materials in the formats specified in the description of an individual Portal network at all the services described above. The advertising materials shall be delivered in the formats specified for an individual service in the Yandex Media Network.

17. If the conditions of advertising material placement do not explicitly specify otherwise, geotargeting shall apply to the whole territory of the Russian Federation.

18. The services of display advertising placement shall be rendered in compliance with the terms and conditions set out in the document ‘Procedure for placement of display advertising materials on Yandex internet display places’ published in the public domain in the Internet at: https://yandex.com/legal/media_procedure_ch/.

19. If the advertiser chooses ‘Auction’ as a principle of media advertising placement, it will be able to use setting strategies to display its advertising materials publicly available in the Internet at: https://advertising.yandex.com/product/settings/strategies.xml.

20. If the advertiser formats advertising materials in HTML5, such advertising materials shall meet the requirements stated in ‘HTML5 Banner Ads. Advertising Requirements’ publicly available in the Internet at: https://advertising.yandex.com/product/requirement/html5.xml.

21. Advertising materials shall meet the requirements stated in the ‘Yandex Home Page display advertising. Technical requirements for 728×90 banner ads with drop-down’ available in the Internet at: https://advertising.yandex.com/product/requirement/main.xml (if applicable).

When preparing ad materials we recommend you follow the guidelines listed in the document entitled “General Terms and Conditions. Advertising Requirements” Otherwise your ad may be rejected.

All ad materials conforming to laws and Yandex Advertising Material Requirements must be submitted no later than 2 working days before the launch of the campaign, unless stated otherwise.

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