Branding of KinoPoisk pages
KinoPoisk (kinopoisk.ru) is the largest Russian-language film service, used to find information about films and TV programs and exchange opinions. KinoPoisk is one of the top 30 most visited sites in the Russian internet (Yandex.Radar, January-March, 2020).
Audience
Monthly audience: more than 20,423,000 people (Yandex Radar, June, 2021).
The audience of KinoPoisk consists of users from various social and age groups. They are mainly aged 18 to 45 and live in big cities.
Placement cost
Package name | Materials format | СРМ (USD) | Minimum number of impressions (thousand) |
---|---|---|---|
Kinopoisk. Dynamic branding (frequency: 10 per day) | 100% × 250, 100% × 180 | 4.5 | 50 |
- Dynamic placement. Impressions of materials per one user are limited to RF = 10 per day.
- Materials are shown on Kinopoisk in several blocks. Yandex does not guarantee that: a certain share of materials will be shown in a specific block for placement of materials.
- Geotargeting: — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- Settings with an increasing coefficient are possible:
a. Social and demographic targeting — 1.5;
b. “Audience” service segments — 1.7;
c. User categories — 1.7
- No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
- The age targeting can be used only when at least 2 age groups are selected.
- Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the Media Services Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__kinopoisk .
- When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
- For the purpose of the service provision, the customer shall:have to provide banners of the formats 100% × 250, 100% × 180.
- In the case if the top Kinopoisk block is occupied by the static format on the desktop materials will be shown in the mobile version of Kinopoisk in the top block and in the block under the film description on the desktop.
- The following targeting types are available: Realty, Food and drink, Education, Sport, Animals, Gifts and flowers, Goods for children, Construction and home improvement, Business, Travel and vacation, Education, Family and Children, Finance, Clothes, footwear and accessories, Household appliances, Animals, Electronics, Motorists, High income, Married, Unmarried. Yandex shall have the right to change the list of available interests in the product.
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Banner location services | Materials format | Placement cost (USD), VAT not included | Duration of placement |
---|---|---|---|---|
KinoPoisk branding (statics). | Kinopoisk desktop | 100%×250 | 11,111 | 1 day |
- Static placement on all KinoPoisk pages (except forum (http://forum.kinopoisk.ru/), pages with photos (http://www.kinopoisk.ru/picture/...).
- Geotargeting — the Russian Federation (geotargeting can be changed by prior agreement subject to availability of the required capacity).
- Display of materials on mobile devices and/or mobile applications is possible, but is not guaranteed by Yandex.
- A banner with a video clip included therein is deemed to be displayed both when a banner with a video clip is displayed directly and when a banner with a blanking image is displayed.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- When calculating the cost of services for Online Cinema customers, seasonal coefficients shall be used (January — August — 1, September — December — 1.3)
- When calculating the cost of the services (for customers except Online Cinemas), seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- Static branding formats imply 100% SOV buy-out and do not suggest any use of targeting.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Banner location services | Materials format | Placement cost (USD), VAT not included | Duration of placement |
---|---|---|---|---|
KinoPoisk branding (statics). | Kinopoisk mobile version of the website | 100%×180 | 11,111 | 1 day |
- Static placement on all KinoPoisk mobile version pages (except forum (http://forum.kinopoisk.ru/), pages with photos (http://www.kinopoisk.ru/picture/...).
- Geotargeting — the Russian Federation (geotargeting can be changed by prior agreement subject to availability of the required capacity).
- A banner with a video clip included therein is deemed to be displayed both when a banner with a video clip is displayed directly and when a banner with a blanking image is displayed.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- When calculating the cost of the services (for customers except Online Cinemas), seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- Static branding formats imply 100% SOV buy-out and do not suggest any use of targeting.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package name | Materials format | СРМ (USD) | Minimum number of impressions (thousand) |
---|---|---|---|
For Online Cinemas. Kinopoisk, Dynamic branding (frequency: 10 per day) | 100% × 250, 100% × 180 | 4.7 | 50 |
- Dynamic placement. Impressions of materials per one user are limited to RF = 10 per day.
- Materials are shown on Kinopoisk in several blocks. Yandex does not guarantee that: a certain share of materials will be shown in a specific block for placement of materials.
- Geotargeting: — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- Settings with an increasing coefficient are possible:
a. Social and demographic targeting — 1.5;
b. “Audience” service segments — 1.7;
c. User categories — 1.7
- No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
- The age targeting can be used only when at least 2 age groups are selected.
- Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the Media Services Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__kinopoisk .
- When calculating the cost of the services, seasonal coefficients are applied (January –1, February — 1, March-August — 1, September-December — 1.3).
- For the purpose of the service provision, the customer shall:have to provide banners of the formats 100% × 250, 100% × 180.
- In the case if the top Kinopoisk block is occupied by the static format on the desktop materials will be shown in the mobile version of Kinopoisk in the top block and in the block under the film description on the desktop.
- The following targeting types are available: Realty, Food and drink, Education, Sport, Animals, Gifts and flowers, Goods for children, Construction and home improvement, Business, Travel and vacation, Education, Family and Children, Finance, Clothes, footwear and accessories, Household appliances, Animals, Electronics, Motorists, High income, Married, Unmarried. Yandex shall have the right to change the list of available interests in the product.
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is placed in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Banner location services | Materials format | Placement cost (USD), VAT not included | Duration of placement |
---|---|---|---|---|
For Online Cinemas Kinopoisk branding (statics). | Kinopoisk desktop | 100%×250 | 11,111 | 1 day |
- Static placement on all KinoPoisk pages (except forum (http://forum.kinopoisk.ru/), pages with photos (http://www.kinopoisk.ru/picture/...).
- Geotargeting — the Russian Federation (geotargeting can be changed by prior agreement subject to availability of the required capacity).
- Display of materials on mobile devices and/or mobile applications is possible, but is not guaranteed by Yandex.
- A banner with a video clip included therein is deemed to be displayed both when a banner with a video clip is displayed directly and when a banner with a blanking image is displayed.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- When calculating the cost of services for Online Cinema customers, seasonal coefficients shall be used (January — August — 1, September — December — 1.3)
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- Static branding formats imply 100% SOV buy-out and do not suggest any use of targeting.
- The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is placed in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Banner location services | Materials format | Placement cost (USD), VAT not included | Duration of placement |
---|---|---|---|---|
For Online Cinemas Kinopoisk branding (statics). | Kinopoisk mobile version of the website | 100%×180 | 11,111 | 1 day |
- Static placement on all KinoPoisk mobile version pages (except forum (http://forum.kinopoisk.ru/), pages with photos (http://www.kinopoisk.ru/picture/...).
- Geotargeting — the Russian Federation (geotargeting can be changed by prior agreement subject to availability of the required capacity).
- A banner with a video clip included therein is deemed to be displayed both when a banner with a video clip is displayed directly and when a banner with a blanking image is displayed.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- When calculating the cost of the services (for Online Cinema customers), seasonal coefficients are applied (January — 1, February — 1, March-August — 1, September-December — 1.3).
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- Static branding formats imply 100% SOV buy-out and do not suggest any use of targeting.
- The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is placed in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
Multi-roll on Smart TV 100% view-through (frequency: 5 a day) | KinoPoisk player in the Smart TV shell | Multi-roll | 6.6 | 500,000 |
- Multi-roll is a video clip that is played before or after video content is displayed, or interrupts the display of this content in the KinoPoisk player in the Smart TV shell. The duration of the video clip is up to 15 (fifteen) seconds.
- Dynamic placement.
- Impressions of materials per one user are limited to RF = 10 per day.
- Geotargeting — Russia. Geotargeting can be set up by prior agreement subject to availability of the required capacity. Geotargeting can be used for Russian regions (Krasnodar Territory, St. Petersburg and Leningrad Region, etc.) with an increasing coefficient of 1.1 and can be set up for Moscow and Moscow Region with an increasing coefficient of 1.2.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/products-video/requirements.html ..
- A multi-roll can be placed with no reference to the customer’s website.
- Targetings are not available.
- When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
- The KinoPoisk player locations specified in the Table are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- A particular feature of the statistics for this format in the Direct: coverage figures in the Direct statistics are equal to the number of devices covered. When media planning, the projected coverage is indicated, taking into account the average number of users using the device at the time of viewing the content.
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
Multi-roll on Smart TV 100% view-through (frequency: 10 a day) | KinoPoisk player in the Smart TV shell | Multi-roll | 6.1 | 50,000 |
- Multi-roll is a video clip that is played before or after video content is displayed, or interrupts the display of this content in the KinoPoisk player in the Smart TV shell. The duration of the video clip is up to 15 (fifteen) seconds.
- Dynamic placement.
- Impressions of materials per one user are limited to RF = 15 per day.
- Geotargeting — Russia. Geotargeting can be set up by prior agreement subject to availability of the required capacity. Geotargeting can be used for Russian regions (Krasnodar Territory, St. Petersburg and Leningrad Region, etc.) with an increasing coefficient of 1.1 and can be set up for Moscow and Moscow Region with an increasing coefficient of 1.2.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/products-video/requirements.html ..
- A multi-roll can be placed with no reference to the customer’s website.
- Targetings are not available.
- When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
- The KinoPoisk player locations specified in the Table are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- A particular feature of the statistics for this format in the Direct: coverage figures in the Direct statistics are equal to the number of devices covered. When media planning, the projected coverage is indicated, taking into account the average number of users using the device at the time of viewing the content.
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions (thousand) |
---|---|---|---|---|
KinoPoisk, pre-roll 15 sec. | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Pre-roll | 5.3 | 50 |
- Pre-roll is a video played in the block for placement of materials before the videocontent is shown. The duration of the video clip is up to 15 (fifteen) seconds.
- Dynamic placement. Impressions of materials per one user at option are limited to RF = 3 per day.
- Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- The user has the option to stop the clip from the 5th second of playback.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” which is available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/products-video/requirements.html .
- A multi-roll can be placed with no reference to the customer’s website.
- Settings with an increasing coefficient are possible:
a. Social and demographic targeting — 1.35;
b. “Audience” service segments — 1.5;
c. User categories — 1.5
- No more than two targetings can be used at the same time, one of which is geotargeting.
- The age targeting can be used only when at least 2 age groups are selected.
- When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
- The KinoPoisk player locations specified in Table , are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed. The order of playback in the Preroll block for materials placement is not fixed.
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
Kinopoisk, multi-roll 15 sec. (frequency up to 3 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 4.4 | 500,000 |
- Multi-roll — a video clip that is played before or after video content is displayed, or interrupts the display of this content on any of the platforms indicated in the Table. The duration of the video clip is up to 15 (fifteen) seconds.
- Dynamic placement. Impressions of materials per one user are limited up to RF = 3 per day.
- Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- The user has the option to stop the clip from the 5th second of playback.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- A multi-roll can be placed with no reference to the customer’s website.
- Settings with an increasing coefficient are possible:
a. Social and demographic targeting — 1.35;
b. “Audience” service segments — 1.5;
c. User categories — 1.5
- No more than two targetings can be used at the same time, one of which is geotargeting.
- The age targeting can be used only when at least 2 age groups are selected.
- The KinoPoisk player locations specified in Table , are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
Kinopoisk, multi-roll 15 sec. (frequency up to 8 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 3.8 | 50,000 |
- Multi-roll — a video clip that is played before or after video content is displayed, or interrupts the display of this content on any of the platforms indicated in the Table. The duration of the video clip is up to 15 (fifteen) seconds.
- Dynamic placement. Impressions of materials per one user are limited up to RF = 8 per day.
- Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- The user has the option to stop the clip from the 5th second of playback.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- A multi-roll can be placed with no reference to the customer’s website.
- Settings with an increasing coefficient are possible:
a. Social and demographic targeting — 1.35;
b. “Audience” service segments — 1.5;
c. User categories — 1.5
- No more than two targetings can be used at the same time, one of which is geotargeting.
- The age targeting can be used only when at least 2 age groups are selected.
- The KinoPoisk player locations specified in Table , are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
KinoPoisk, multi-roll 30 sec. (Frequency: up to 3 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 5.5 | 500,000 |
- Multi-roll — a video clip that is played before or after video content is displayed, or interrupts the display of this content on any of the platforms indicated in the Table. The duration of the video clip is up to 30 (fifteen) seconds.
- Dynamic placement. Impressions of materials per one user are limited to RF = 3 per day.
- Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- The user has the option to stop the clip from the 5th second of playback.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- A multi-roll can be placed with no reference to the customer’s website.
- Settings with an increasing coefficient are possible:
a. Social and demographic targeting — 1.35;
b. “Audience” service segments — 1.5;
c. User categories — 1.5
- No more than two targetings can be used at the same time, one of which is geotargeting.
- The age targeting can be used only when at least 2 age groups are selected.
- The KinoPoisk player locations specified in Table , are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
KinoPoisk, multi-roll 30 sec. (Frequency: up to 8 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 4.6 | 50,000 |
- Multi-roll — a video clip that is played before or after video content is displayed, or interrupts the display of this content on any of the platforms indicated in the Table. The duration of the video clip is up to 30 (fifteen) seconds.
- Dynamic placement. Impressions of materials per one user are limited to RF = 8 per day.
- Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- The user has the option to stop the clip from the 5th second of playback.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- A multi-roll can be placed with no reference to the customer’s website.
- Settings with an increasing coefficient are possible:
a. Social and demographic targeting — 1.35;
b. “Audience” service segments — 1.5;
c. User categories — 1.5
- No more than two targetings can be used at the same time, one of which is geotargeting.
- The age targeting can be used only when at least 2 age groups are selected.
- The KinoPoisk player locations specified in Table , are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
KinoPoisk, multi-roll 15 sec. (100% view-through) (Frequency: up to 3 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 6.6 | 500,000 |
- Multi-roll — a video clip that is played before or after video content is displayed, or interrupts the display of this content on any of the platforms indicated in the Table. The duration of the video clip is up to 15 (fifteen) seconds.
- Dynamic placement. Limitation of displaying materials to one user to choose from is applied: RF = 3 per day.
- Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- The user has no option to stop the playback of the clip.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- A multi-roll can be placed with no reference to the customer’s website.
- Settings with an increasing coefficient are possible:
a. Social and demographic targeting — 1.35;
b. “Audience” service segments — 1.5;
c. User categories — 1.5
- No more than two targetings can be used at the same time, one of which is geotargeting.
- The age targeting can be used only when at least 2 age groups are selected.
- The KinoPoisk player locations specified in Table , are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
KinoPoisk, multi-roll 15 sec. (100% view-through) (Frequency: up to 8 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 5.4 | 50,000 |
- Multi-roll — a video clip that is played before or after video content is displayed, or interrupts the display of this content on any of the platforms indicated in the Table. The duration of the video clip is up to 15 (fifteen) seconds.
- Dynamic placement. Limitation of displaying materials to one user is applied: RF = 8 per day.
- Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- The user has no option to stop the playback of the clip.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- A multi-roll can be placed with no reference to the customer’s website.
- Settings with an increasing coefficient are possible:
a. Social and demographic targeting — 1.35;
b. “Audience” service segments — 1.5;
c. User categories — 1.5
- No more than two targetings can be used at the same time, one of which is geotargeting.
- The age targeting can be used only when at least 2 age groups are selected.
- . The KinoPoisk player locations specified in Table , are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
For Online Cinemas Multi-roll on Smart TV 100% view-through (frequency: 5 a day) | KinoPoisk player in the Smart TV shell | Multi-roll | 7.2 | 500,000 |
- Multi-roll is a video clip that is played before or after video content is displayed, or interrupts the display of this content in the KinoPoisk player in the Smart TV shell. The duration of the video clip is up to 15 (fifteen) seconds.
- Dynamic placement.
- Impressions of materials per one user are limited to RF = 10 per day.
- Geotargeting — Russia. Geotargeting can be set up by prior agreement subject to availability of the required capacity. Geotargeting can be used for Russian regions (Krasnodar Territory, St. Petersburg and Leningrad Region, etc.) with an increasing coefficient of 1.1 and can be set up for Moscow and Moscow Region with an increasing coefficient of 1.2.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/products-video/requirements.html ..
- A multi-roll can be placed with no reference to the customer’s website.
- Targetings are not available.
- When calculating the cost of the services, seasonal coefficients are applied (January –1, February — 1, March-August — 1, September-December — 1.3).
- The KinoPoisk player locations specified in the Table are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- A particular feature of the statistics for this format in the Direct: coverage figures in the Direct statistics are equal to the number of devices covered. When media planning, the projected coverage is indicated, taking into account the average number of users using the device at the time of viewing the content.
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is placed in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
For Online Cinemas Multi-roll on Smart TV 100% view-through (frequency: 5 a day) | KinoPoisk player in the Smart TV shell | Multi-roll | 6.6 | 50,000 |
- Multi-roll is a video clip that is played before or after video content is displayed, or interrupts the display of this content in the KinoPoisk player in the Smart TV shell. The duration of the video clip is up to 15 (fifteen) seconds.
- Dynamic placement.
- Impressions of materials per one user are limited to RF = 15 per day.
- Geotargeting — Russia. Geotargeting can be set up by prior agreement subject to availability of the required capacity. Geotargeting can be used for Russian regions (Krasnodar Territory, St. Petersburg and Leningrad Region, etc.) with an increasing coefficient of 1.1 and can be set up for Moscow and Moscow Region with an increasing coefficient of 1.2.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/products-video/requirements.html ..
- A multi-roll can be placed with no reference to the customer’s website.
- Targetings are not available.
- When calculating the cost of the services, seasonal coefficients are applied (January –1, February — 1, March-August — 1, September-December — 1.3).
- The KinoPoisk player locations specified in the Table are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- A particular feature of the statistics for this format in the Direct: coverage figures in the Direct statistics are equal to the number of devices covered. When media planning, the projected coverage is indicated, taking into account the average number of users using the device at the time of viewing the content.
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is placed in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions (thousand) |
---|---|---|---|---|
For online cinemas KinoPoisk, pre-roll 15 sec. | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Pre-roll | 5.8 | 50 |
- Pre-roll is a video played in the block for placement of materials before the videocontent is shown. The duration of the video clip is up to 15 (fifteen) seconds.
- Dynamic placement. Impressions of materials per one user at option are limited to RF = 3 per day.
- Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- The user has the option to stop the clip from the 5th second of playback.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” which is available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/products-video/requirements.html .
- A multi-roll can be placed with no reference to the customer’s website.
- Settings with an increasing coefficient are possible:
- Social and demographic targeting — 1.35;
- “Audience” service segments — 1.5;
- User categories — 1.5
- No more than two targetings can be used at the same time, one of which is geotargeting.
- The age targeting can be used only when at least 2 age groups are selected.
- When calculating the cost of the services, seasonal coefficients are applied (January –1, February — 1, March-August — 1, September-December — 1.3).
- The KinoPoisk player locations specified in Table , are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed. The order of playback in the Preroll block for materials placement is not fixed.
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is placed in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
For online Cinemas. Kinopoisk, multi-roll 15 sec. (frequency up to 3 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 4.7 | 500,000 |
- Multi-roll — a video clip that is played before or after video content is displayed, or interrupts the display of this content on any of the platforms indicated in the Table. The duration of the video clip is up to 15 (fifteen) seconds.
- Dynamic placement. Impressions of materials per one user are limited up to RF = 3 per day.
- Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- The user has the option to stop the clip from the 5th second of playback.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- A multi-roll can be placed with no reference to the customer’s website.
- Settings with an increasing coefficient are possible:
a. Social and demographic targeting — 1.35;
b. “Audience” service segments — 1.5;
c. User categories — 1.5
- No more than two targetings can be used at the same time, one of which is geotargeting.
- The age targeting can be used only when at least 2 age groups are selected.
- The KinoPoisk player locations specified in Table , are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- When calculating the cost of the services, seasonal coefficients are applied (January –1, February — 1, March-August — 1, September-December — 1.3).
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is placed in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
For online Cinemas. Kinopoisk, multi-roll 15 sec. (frequency up to 8 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 4.2 | 50,000 |
- Multi-roll — a video clip that is played before or after video content is displayed, or interrupts the display of this content on any of the platforms indicated in the Table. The duration of the video clip is up to 15 (fifteen) seconds.
- Dynamic placement. Impressions of materials per one user are limited up to RF = 8 per day.
- Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- The user has the option to stop the clip from the 5th second of playback.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- A multi-roll can be placed with no reference to the customer’s website.
- Settings with an increasing coefficient are possible:
a. Social and demographic targeting — 1.35;
b. “Audience” service segments — 1.5;
c. User categories — 1.5
- No more than two targetings can be used at the same time, one of which is geotargeting.
- The age targeting can be used only when at least 2 age groups are selected.
- The KinoPoisk player locations specified in Table , are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- When calculating the cost of the services, seasonal coefficients are applied (January –1, February — 1, March-August — 1, September-December — 1.3).
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is placed in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
For online Cinemas. Kinopoisk, multi-roll 30 sec. (Frequency: up to 3 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 5.8 | 500,000 |
- Multi-roll — a video clip that is played before or after video content is displayed, or interrupts the display of this content on any of the platforms indicated in the Table. The duration of the video clip is up to 30 (fifteen) seconds.
- Dynamic placement. Impressions of materials per one user are limited to RF = 3 per day.
- Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- The user has the option to stop the clip from the 5th second of playback.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- A multi-roll can be placed with no reference to the customer’s website.
- Settings with an increasing coefficient are possible:
a. Social and demographic targeting — 1.35;
b. “Audience” service segments — 1.5;
c. User categories — 1.5
- No more than two targetings can be used at the same time, one of which is geotargeting.
- The age targeting can be used only when at least 2 age groups are selected.
- The KinoPoisk player locations specified in Table , are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- When calculating the cost of the services, seasonal coefficients are applied (January –1, February — 1, March-August — 1, September-December — 1.3).
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is placed in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
For online Cinemas. Kinopoisk, multi-roll 30 sec. (Frequency: up to 8 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 5 | 50,000 |
- Multi-roll — a video clip that is played before or after video content is displayed, or interrupts the display of this content on any of the platforms indicated in the Table. The duration of the video clip is up to 30 (fifteen) seconds.
- Dynamic placement. Impressions of materials per one user are limited to RF = 8 per day.
- Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- The user has the option to stop the clip from the 5th second of playback.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- A multi-roll can be placed with no reference to the customer’s website.
- Settings with an increasing coefficient are possible:
a. Social and demographic targeting — 1.35;
b. “Audience” service segments — 1.5;
c. User categories — 1.5
- No more than two targetings can be used at the same time, one of which is geotargeting.
- The age targeting can be used only when at least 2 age groups are selected.
- The KinoPoisk player locations specified in Table , are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- When calculating the cost of the services, seasonal coefficients are applied (January –1, February — 1, March-August — 1, September-December — 1.3).
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is placed in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
For online Cinemas. Kinopoisk, multi-roll 15 sec.(100% view-through) (Frequency: up to 3 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 6.8 | 500,000 |
- Multi-roll — a video clip that is played before or after video content is displayed, or interrupts the display of this content on any of the platforms indicated in the Table. The duration of the video clip is up to 15 (fifteen) seconds.
- Dynamic placement. Limitation of displaying materials to one user to choose from is applied: RF = 3 per day.
- Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- The user has no option to stop the playback of the clip.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- A multi-roll can be placed with no reference to the customer’s website.
- Settings with an increasing coefficient are possible:
a. Social and demographic targeting — 1.35;
b. “Audience” service segments — 1.5;
c. User categories — 1.5
- No more than two targetings can be used at the same time, one of which is geotargeting.
- The age targeting can be used only when at least 2 age groups are selected.
- The KinoPoisk player locations specified in Table , are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- When calculating the cost of the services, seasonal coefficients are applied (January –1, February — 1, March-August — 1, September-December — 1.3).
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is placed in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
---|---|---|---|---|
For online Cinemas. Kinopoisk, multi-roll 15 sec.(100% view-through) (Frequency: up to 8 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 5.5 | 50,000 |
- Multi-roll — a video clip that is played before or after video content is displayed, or interrupts the display of this content on any of the platforms indicated in the Table. The duration of the video clip is up to 15 (fifteen) seconds.
- Dynamic placement. Limitation of displaying materials to one user is applied: RF = 8 per day.
- Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
- The user has no option to stop the playback of the clip.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Advertisers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
- A multi-roll can be placed with no reference to the customer’s website.
- Settings with an increasing coefficient are possible:
a. Social and demographic targeting — 1.35;
b. “Audience” service segments — 1.5;
c. User categories — 1.5
- No more than two targetings can be used at the same time, one of which is geotargeting.
- The age targeting can be used only when at least 2 age groups are selected.
- . The KinoPoisk player locations specified in Table , are determined by Yandex unilaterally. Placement of the multi-roll at each of the KinoPoisk player locations specified in the Table is not guaranteed.
- When calculating the cost of the services, seasonal coefficients are applied (January –1, February — 1, March-August — 1, September-December — 1.3).
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is placed in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions